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About
DOHP
DOHP™ is a creative and brand clarity studio for founders, organizations, and agencies who need calm, creative leadership—not just more content.
We don’t replace agencies—we embed as their competitive advantage. For organizations, that means sharper campaigns and faster traction. For agencies, that means protecting margin, eliminating scope creep, and making every creative team execute cleaner.
Instead of hiring a brand agency, a messaging strategist, and a content studio separately—you gain one integrated Clarity Command System™.
We work with leaders navigating high-stakes decisions, shifting terrain, or internal misalignment—and deliver high-signal clarity for teams who feel like they’re lost in the woods.
At the heart of it all is a single aim:
Relief Through Clarity™
We deploy a military-grade signal system—a three-theater command structure built to stabilize messaging from altitude to execution.
The master formula:
Clarity → Relief → Revenue™
This isn’t consulting.
It’s a rescue mission.
Visual Storytelling
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Video production/editing
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Doc-style photography
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Brand imagery
Creative Direction
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Content leadership
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Brand narrative
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Visual systems
Narrative Strategy
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North Star alignment
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Strategic storytelling
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Content ecosystem
FULL-SPECTRUM SIGNAL WARFARE™
THE BATTLESPACE
Narrative Combat in the Age of Noise
You’re not just running a brand.
You’re operating in an invisible war for attention, trust, and belief.
Your competitors aren’t just other companies—
they’re algorithms, misinformation, and cognitive overload.
This is where signal becomes survival.
This is narrative clarity as your most strategic weapon.
Think of DOHP like an elite special operations unit:
Mapping the terrain, decoding distortion, and restoring coherence where others see chaos.
Strategic clarity across every altitude:
Surveillance, transmission, and compounding—deployed with surgical precision.
System One:
SIGNAL SURVEILLANCE
ALTITUDE
Strategic Clarity from 30,000 Feet
Most organizations don’t need more content.
They need someone to see what they can’t.
This is where clarity begins—far above the chaos.
We operate like a tactical AWACS unit:
Scanning your brand landscape, detecting blind spots, and mapping the story underneath the story.
High-altitude pattern recognition, signal calibration, and narrative intelligence.
System Two: NAVIGATIONAL GUIDANCE
TRAILWORK
Walking the Clarity Path
You’re not walking blind.
We give you the map—and walk beside you as the path appears.
This is where clarity meets movement.
After mapping the terrain, we guide you through it—side by side.
Just structured conversation, deep narrative excavation, and tools that last beyond the engagement.
Because your brand doesn’t need inspiration.
It needs the DOHP Narrative Operating System™.
System Three:
SIGNAL STABILIZATION
COMMAND
Narrative Fortification.
Signal strength isn’t about volume—
it’s about staying clear when others can’t.
Once the system is built, we help you protect it.
That means escalation protocols, signal withdrawal rules, and narrative containment strategy.
You don’t have to argue with distortion.
You just need a perimeter.
We’re not just calm under pressure.
We’re structured for it.
What Is Signal?
Signal is the clear, true message at the heart of what you’re trying to say.
It’s what your audience actually hears—the part that cuts through the noise, makes them trust you, and helps them act.
When your signal is strong:
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People get what you do—fast.
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Your team stops second-guessing.
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Your message sticks without needing to shout.
At DOHP, we help you find it, strengthen it, and keep it steady—especially when the pressure’s on.
DOHP
for
Agencies™
DOHP for Agencies™ —
The Embedded Secret Weapon™
Eliminate drift. Neutralize scope creep.
Accelerate launch. Lock client retention.
The DOHP Advantage:
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Execs protect margin by eliminating chaos before campaigns launch.
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Creative teams execute sharper with a clarity dossier that hits the first time.
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Clients elevate trust when you operate with doctrine, not guesswork.
Margin, speed, and trust aren’t accidents — they’re engineered upstream.
DOHP locks the coordinates upstream. Agencies win campaigns downstream.
What You'll Get
Not just content.
Clarity. Leadership. Relief.
Narrative Operating System
Build your brand’s compass.
You Receive:
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A full-spectrum Brand Narrative Codex: North Star, ecosystem, and voice you can hand to any team
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Messaging clarity docs (internal + external): built to scale across teams, pitches, and platforms
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A defined “Tone Grid”: precision-calibrated language per channel (site, email, social, deck, etc.)
🧭 Parallel to: Messaging strategy firm + brand consulting + internal comms audit
Fractional Creative Direction
Content clarity without hiring a full-time exec.
You Receive:
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Full-spectrum content production:
→ In-house photography, video direction, and editing tailored to your clarity message -
A strategic creative partner who owns narrative execution.
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Ongoing direction for in-house or agency teams: ensure alignment without bottlenecks
🧭 Parallel to: Fractional CCO / ECD + in-house media studio + narrative systems lead
Creative Brain Trust Access
Real-time creative decisions.
You Receive:
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Rapid feedback loop on content, decks, copy, naming, and direction-sensitive creative work
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On-demand Clarity Reviews™: quick-turn analysis of materials that need aligned articulation
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Strategic use of AI tools and writing scaffolds to extend your internal capacity without compromising voice
🧭 Parallel to: Advisory board member + chief storyteller + creative chief of staff
The ROI of
Signal Supremacy
This isn’t just a better brand story.
It’s mission clarity—with real-world effects on revenue, reputation, and internal alignment.
Plainly: when your message is clear, trusted, and unmistakably yours…
✅ More qualified leads.
Signal draws the right people in—and filters out the noise before it hits your inbox.
✅ More team alignment and momentum.
When everyone sees the map, they stop walking in circles. You move faster, together.
✅ Less wasted spend.
No more throwing budget at content that doesn’t convert or “social” that doesn’t serve the mission.
✅ Faster path to revenue or mission goals.
Clarity isn’t a nice-to-have—it’s a force multiplier. It reduces friction across every system you touch.
The DOHP Clarity Trail™
"You need someone who knows the woods.”
Welcome.
If you're reading this, it's because something in your current messaging, brand, or leadership communication isn't working—and you feel it.
At DOHP, we don't start with tactics.
We start with orientation.
Here’s how we walk you out of the fog.
Meet Your Signal Architect™
Derek O. Hanley
Clarity Supplier to the Signal Bearers™
Founder of DOHP. Builder of maps. Walker of trails.
Former U.S. Army & Air Force paramedic.
Lifelong creative—visual storyteller, strategist, brand builder.
Author of Photos From the Front Lines featured in the documentary film Honorable But Broken, a nationally recognized project narrated by Sarah Jessica Parker.
Field-tested in chaos.
Reforged in clarity.
Reborn through reflection.
Derek doesn’t just create content.
He builds precision-aligned signal systems for founders, leaders, and brands called to lead.
He designed the DOHP Narrative Multi-Theater Command System™ not on a whiteboard, but in the crucible of crisis and command.
Now, he helps others stabilize, align, and broadcast without distortion.
Not with slogans. With signal.
Clarity → Relief → Revenue™
Who We Serve
Built for the burdened.
Trusted by the driven.
If you’ve carried weight alone and want your work to finally match your mission—we’ll walk with you.
⚡ Agencies
Your embedded advantage. We lock clarity upstream so your campaigns win downstream. No scope creep, no drift—just sharper teams, protected margins, and clients who trust you more.
🧭 Founders with a message but no map
Visionaries stuck between what they feel and what the world hears.
🩺 Medics, veterans & service-aligned leaders
People who’ve seen real suffering—and are now called to build something meaningful.
🛠️ Mission-driven teams
Organizations ready to move from generic messaging to grounded narrative authority.
🎙️ Creators-in-transition
Writers, educators, content leads, or consultants evolving into their next identity.
🪖 Those who lead from the front
The ones people count on—but who’ve had no one to reflect their own signal back.
🥾 Those who’ve walked through fire
Trauma-forged, clarity-seeking builders who now want precision, not platitudes.
🗺️ Anyone with signal but no system
You’ve got a deep ‘why’—you just need the structure to say it, scale it, and sustain it.
Creative teams crave clarity. Execs crave margin. Clients crave trust. DOHP delivers all three.
Radio Chatter
DOHP is fast & reliable. His turnaround times are excellent, often next day or even same day. His communication is clear and consistent throughout the process. I always know where things stand and can trust that the edits will be handled with care and speed, which is essential given the fast-moving demands of my clients. Bringing DOHP onto our team has allowed us to take on more volume and increase profitability. Hire him.
- Nolwen Cifuentes
Founder, July Magazine - Los Angeles, CA
