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About
DOHP
This isn’t consulting.
It’s a rescue mission.
DOHP delivers high-signal clarity for founders, organizations, and those who feel like they're lost in the woods.
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Tactical Creative Direction
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Narrative Infrastructure
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Brand Signal Alignment
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Survival-grade Strategy
The DOHP Clarity Trail™
“You don’t need a rebrand. You need someone who knows the woods.”
Welcome.
If you're reading this, it's because something in your current messaging, brand, or leadership communication isn't working—and you feel it.
At DOHP, we don't start with tactics. We start with orientation.
You’re not broken. You’re just disoriented.
Here’s how we walk you out of the fog.
You’re Lost in the Wilderness
You’ve been walking in circles.
Fogged by pressure, buried in noise, out of batteries, out of trail. Maybe no one ever handed you a compass. Maybe you trusted the wrong maps. But now? You’re tired.
“You didn’t fail.
The path just wasn’t marked yet.”
You’re Spotted in the Forest
Then—someone sees you.
No judgment. No alarm. Just a steady gaze from a nearby ridge. You’ve been found. You’re not alone anymore.
“You’re not lost.
You’re just where no one else has mapped.”
We Light a Fire
With what you’ve got—your lived truth, your fractured light—we focus the beam.
One fire lit.
One truth named.
This is clarity ignition.
“You already had the light.
We just focused it.”
We Sit by the Campfire
No pressure. No pitch deck. Just presence.
We gather around the fire—not to perform, but to reflect.
You share where you’ve been, what you’ve carried, and where you think you’re meant to go.
We listen, calibrate, and begin to draw the early contours of your map.
“Before we plan the trail, we honor the journey.”
Orientation Begins
We sit still long enough to feel direction. We give you a fresh compass. We take bearings. Not based on trends—but truths.
Your internal North Star.
Your external aim.
“This is where you are.
This is where true
North is.
Now let’s align them.”
We Sketch the Map
Together we draw it: terrain, elevation, weather systems, and all.
This isn’t just brand—it’s survival architecture.
“Here’s where you are.
Here’s the trail.
Here’s what’s real.”
DOHP Tactical Narrative OS™ Is Deployed
You don’t just get words. You get a multi-tool.
Our system doesn’t just tell stories—it builds signal.
We deploy the DOHP Tactical Narrative OS™ to calibrate your messaging, rewire your internal compass, and stabilize your brand's broadcast under pressure.
“This isn’t storytelling.
It’s strategic survival gear.”
First Aid & Field Repair
Before moving, we tend to wounds. Silence old noise. Patch your gear. Clear signal can’t survive in constant static.
“Let’s make sure you’re whole enough to walk with strength.”
You Choose to Walk With the Ranger
The decision is yours.
You’re not coerced. Not rushed. But the trail waits. If you walk—we walk with you.
“You lead.
I walk beside.
This is your clarity mission.”
Or You Stay at the Shelter
Sometimes it’s not time.
That’s okay.
We built the shelter for that. But Rangers don’t stay there—we go where clarity calls.
“We don’t convince.
We respond to signal.”
The Trail Markers Appear
Once clarity is lit and the map is drawn, signs begin to show themselves. The signal gets stronger. Choices get easier.
“You’ll start seeing things you never noticed before.”
You Walk with Light
Now you don’t just walk—you illuminate.
You bring light into fog.
Your clarity starts transmitting.
“Clarity compounds.
Now you carry it forward.”
You See the Summit
The elevation comes into view.
Not as ego. As purpose. You can see your work, your value, your voice—finally.
“You weren’t wandering.
You were ascending.”
You Reach the Way Out
This isn’t escape.
It’s emergence.
You exit the woods not as who you were—but as who you were meant to be.
“The map ends.
The mission begins.
You’re signal now.”
We’ll Keep the Lamp On
Not ready to self-extricate?
No worries.
Some stay longer at the shelter. Some need one more firelit night.
We don’t drag—we wait with light.
“You’ll know when you’re ready.
And when you are, the trail will still be here.”
What You'll Get
Not just content.
Clarity. Leadership. Relief.
Narrative Operating System
Build your brand’s compass—once and for all.
You Receive:
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A full-spectrum Brand Narrative Codex: mission, ethos, and voice you can hand to any team
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Messaging clarity docs (internal + external): built to scale across teams, pitches, and platforms
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A defined “Tone Grid”: precision-calibrated language per channel (site, email, social, deck, etc.)
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Founder-to-brand signal alignment audit: ensures you’re not accidentally off-brand with your own voice
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Positioning narrative that separates you from competitors (especially when offers overlap)
🧭 Parallel to: Messaging strategy firm + brand consulting + internal comms audit
Fractional Creative Direction
Content clarity without hiring a full-time exec.
You Receive:
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A strategic creative partner who owns narrative execution—not just design oversight
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Full-spectrum content production capabilities:
→ In-house photography, video direction, and editing tailored to your clarity message -
All-inclusive editorial and brand voice review: every piece of outbound content elevated
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Scope-free collaboration: no surprise invoices, no nickel-and-diming—just trusted delivery
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Ongoing direction for in-house or agency teams: ensure alignment without bottlenecks
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Weekly or biweekly calibration calls to prevent drift and protect signal integrity
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Clarity-led campaign guidance: grounded content strategy that aligns with business objectives
🧭 Parallel to: Fractional CCO / ECD + in-house media studio + narrative systems lead
Creative Brain Trust Access
Real-time creative decisions—without distortion.
You Receive:
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A dedicated signal steward to pressure test language, offers, and product narratives in real-time
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Rapid feedback loop on content, decks, copy, naming, and direction-sensitive creative work
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On-demand Clarity Reviews™: quick-turn analysis of materials that need aligned articulation
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Strategic use of AI tools and writing scaffolds to extend your internal capacity without compromising voice
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Decision support for complex narrative moments (fundraising, hiring, partnerships, pivots)
🧭 Parallel to: Advisory board member + chief storyteller + creative chief of staff
Built for the burdened.
Trusted by the driven.
If you’ve carried weight alone and want your work to finally match your mission—we’ll walk with you.
🧭 Founders with a message but no map
Visionaries stuck between what they feel and what the world hears.
🩺 Medics, veterans & service-aligned leaders
People who’ve seen real suffering—and are now called to build something meaningful.
🛠️ Mission-driven teams
Organizations ready to move from generic messaging to grounded narrative authority.
🎙️ Creators-in-transition
Writers, educators, content leads, or consultants evolving into their next identity.
🪖 Those who lead from the front
The ones people count on—but who’ve had no one to reflect their own signal back.
🥾 Those who’ve walked through fire
Trauma-forged, clarity-seeking builders who now want precision, not platitudes.
🗺️ Anyone with signal but no system
You’ve got a deep ‘why’—you just need the structure to say it, scale it, and sustain it.
Who We Serve
Who We're Not For
Not everyone wants the trail.
Some just want the illusion of movement.
We don’t do spin. We don’t do hand-holding. We don’t do shallow fixes
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This work is for those ready to leave the fog—map in hand, truth at their back.
🚫 Those who want a quick rebrand, not real clarity
If you’re just looking for slogans, logos, or trend-chasing tactics—this isn’t it.
❓ People who resist reflection
If you’re not ready to face your own narrative gaps, we can’t walk you forward.
🧊 Decision-makers with no skin in the game
If clarity isn’t urgent to you, it won’t matter how precise the map is.
🎭 Performers, not builders
If your priority is external perception over internal alignment, we’ll both be frustrated.
💤 Clients who want to outsource everything
We walk beside you—but we don’t carry you. Signal takes your steps, too.
🌀 Teams addicted to chaos
If you won’t make room for structure, signal can’t anchor. And we don’t fight entropy for sport.
Meet Your
Lead Ranger
Derek O. Hanley
Clarity Supplier to the Signal Bearers™
Founder of DOHP.
Builder of maps.
Walker of trails.
“The map was drawn in the dark.”
Former military trauma responder.
Wartime paramedic.
Lifelong creative—author, visual storyteller, strategist, brand builder.
Field-tested in chaos. Reforged in clarity. Reborn through reflection.
Derek doesn’t just create content.
He crafts precision-aligned signal systems for people and brands called to lead.
He built the DOHP Clarity Trail™ not from a whiteboard—but from a crucible.
From the silence that comes after sirens.
From the weight of untold stories.
From years of navigating narrative distortion—in life, in business, and in himself.
Now, he helps others find their fire again.
Not with slogans, but with signal. Not with spin, but with structure.
If your inner compass has gone quiet…
If your brand voice feels muffled, misaligned, or unseen…
If you know you were made for something more—but the map is missing—
He’ll find you in the woods.
He’ll light the fire.
And he’ll walk beside you.
No shame. No spin. Just signal—and the way out.
Radio Chatter
DOHP is fast & reliable. His turnaround times are excellent, often next day or even same day. His communication is clear and consistent throughout the process. I always know where things stand and can trust that the edits will be handled with care and speed, which is essential given the fast-moving demands of my clients. Bringing DOHP onto our team has allowed us to take on more volume and increase profitability. Hire him.
- Nolwen Cifuentes
Founder, July Magazine - Los Angeles, CA
